Tata Motors has launched the Special Edition ZEST Premio with prices starting at Rs. 7.53 Lakh Ex Showroom Delhi. The Tata ZEST Premio is a Special Edition to commomerate 85,000 ZEST that are on road.
Tata Motors had launched the ZEST in 2014 and since then the car has been seen doing decent sales for the Pune based car maker. The Special Edition ZEST Premio comes with 13 extra features added to it which include dual tone roof in glossy black, piano black hued outside mirrors on the exterior, and a tan finished mid pad on the dashboard in the interior. The seats get new premium fabric with contrast stitching and Premio branding on them. On the exterior front the car comes with smoked multi-reflector headlamps and a piano black hood strip at the front to accompany a dual tone bumper. At the rear, a piano black boot lid garnish comes with the Premio special edition badge. The wheels come with silver wheel covers. Buyers can also get piano black spoiler as an optional accessory.
The Tata ZEST Premio comes powered by the 1.3L, 4 cylinder, BS IV Quadrajet, common rail, turbodiesel engine that makes 75PS power and 190 Nm of torque. The engine is paired with a 5 speed manual transmission.
Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors said, “We are extremely delighted to introduce the special edition of ZEST with a fresh and energetic look and are confident that this will attract our customers for its value proposition. Being the only compact sedan to be awarded 4 stars in safety by Global NCAP, the ZEST continues to provide its customers with enhanced value offering. With more than 85,000 happy customers, Tata ZEST has proven to be a loved brand and with this new special edition ZEST, we expect to strike a new chord with the young and aspirant customers. We will continue to gauge changing customer preferences and keep introducing new features in our best-in-class products to give our customers enhanced value offering.”
The Tata ZEST Premio is available in two special exterior colours – Titanium Grey and Platinum Silver. The car is on sale from 1st March 2018.