Tata Tiago has achieved a new milestone in its sales. This big selling hatchback has recorded highest-ever sales of 9277 units in August 2018. The northern region – Chandigarh Tricity, Haryana, Himachal Pradesh, Jammu & Kashmir and Punjab have contributed the highest volume of sales in August 2018. The top-end trim – XZ is the highest-selling variant, which clearly shows the increase in brand affinition among customers.
Extending the hatchback brand, Tata Motors has recently launched of Tiago NRG, positioned as the ‘Urban Toughroader’, a SUV inspired vehicle. With this launch, the Company has entered a new segment and is aiming at tapping new sets of buyers for the company. Available on sale currently, the Tiago NRG is priced at INR. 5.49 lakhs for the petrol version and INR 6.31 lakhs for the diesel version, ex-showroom Delhi.
Commenting on this achievement, Mr. S. N. Barman – Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, Tata Motors said, “The Tiago brand continues to go from strength to strength and last month’s numbers are a testament to that. These volumes can be attributed to the pre-festive season demand for the car. Since the launch in April 2016, we have sold over 1.7 lakh units and it is the only product in the hatchback segment which is still registering a strong growth despite being in its third year of production. We are confident that with the introduction of newer models such as the recently-launched Tiago NRG, the brand will continue to thrive in the foreseeable future.”
The Tiago is the first product to showcase the IMPACT Design language and has set many company-firsts in the market. The fresh design of the Tiago has struck a chord among the young customers. More than 50 per cent of the Tiago buyers are less than 35 years of age indicating, high popularity amongst the young generation. Available in both petrol and diesel variants with two new engines – Revotron 1.2L (petrol engine) and Revotorq 1.05L (diesel engine), Tiago’s engines have been designed and programmed to deliver superior fuel economy and a peppy driving experience with a segment-first feature, the Multi-drive mode – City and Eco – making it equivalent to offering two engines in one.
Tata Tiago had one job at the time of its launch, to revive the fortune of Tata and it has done one hell of a job.