TVS Ronin 2022 launched in India at Rs 1.49 lakh
TVS Motor Company, today announced its foray into the premium lifestyle segment with the launch of the industry’s first ‘modern-retro’ motorcycle – the TVS RONIN. Designed ground up, the TVS RONIN is a lifestyle statement that takes inspiration from the modern, new-age rider. The TVS RONIN is designed with the style, technology, and riding experience to promote an unscripted lifestyle.
Commenting on the launch, Mr. Sudarshan Venu, Managing Director, TVS Motor Company, said, “The launch of the new TVS RONIN is a significant milestone for TVS Motor. The TVS RONIN motorcycle is designed from a blank canvas to be a reflection of the spontaneous, fluidic, versatile and multi-faceted young rider of today. It is designed to create an effortless and ‘unscripted’ riding experience. True to the TVS brand it has cutting edge technology and connectivity. TVS Ronin is a lifestyle partner complete with an exclusive range of merchandise and accessories, a riding community, and an effortless customisation process.”
Mr. Vimal Sumbly, Head Business – Premium, TVS Motor Company, commented, “Motorcycling at the global level is changing. It is moving from serving a functional purpose to enabling self-expression, freedom, and the willingness to explore. Inspired by our customers’ need to chart ‘unscripted’ journeys, the TVS RONIN will carve a new segment based on an emerging lifestyle free from stereotypes, dated codes, and legacy baggage. This is thereby transforming the premiumisation into personalisation more and more, creating a trend in the two-wheeler segment. The motorcycle will bring a premium lifestyle experience for our customers, offering a differentiated brand ecosystem. I am sure our customers would appreciate the distinctive riding character of this motorcycle.”
Highlights of the new TVS RONIN
A Whole New Lifestyle
Digital Riding Experience
Exclusive Merchandise & Accessories
Key features of the new TVS RONIN
State of the Tech
Effortless Experience Riding
