Volvo XC40 will be offered with a new range of interior trims that will be introduced for the first time on any Volvo car.
After teasing the all new 40-series via Snapchat last year, the company has yet again teased the Volvo XC40, this time just before its official unveil. The car will be the most affordable Volvo SUV and will compete with the likes of the BMW X1 and Mercedes Benz GLA. This will also be the first car to be based on the all new CMA platform. But the company wants to pamper its owners more by offering a new range of interior trims and textures. The basic interior theme will carried forward but will feature new interior colour choices like a warm Lava Orange carpet, an Oxide Red upholstery besides natural, felt-based carpets, headliners and door inserts inspired by urban architecture and cartography.
“We wanted the XC40 to be a fresh, creative and distinctive member of the Volvo line-up, allowing its drivers to put their personality in their driveway. XC40 drivers are interested in fashion, design and popular culture, and often live in large, vibrant cities. They want a car that reflects their personality. The XC40 is that car,” said Thomas Ingenlath, Chief Design Officer at Volvo Cars.
“Our customer research clearly showed that for the XC40 and for this segment, we needed a wider selection of colours and materials than we usually offer. As Volvo Cars has never designed a car like the XC40 before, we could start from scratch and give it energy and playfulness,” added Robin Page, Senior Vice President Design at Volvo Cars.
“We took inspiration for the XC40 colour and materials from many different sources, mixing them and putting them back together into something cohesive. What we created is a car with a tough attitude that feels fresh, energetic and confident. Our Momentum trim level is the most fashion-oriented of the line-up, with vivid exterior colour combinations, while the R-Design and Inscription trim levels reflect a more dynamic and premium feel.” said Ebba Maria Thunberg, Vice President Colour & Materials at Volvo Cars.