The Yamaha Scooter Boutique aims at elevating the buying experience of Yamaha scooter buyers and is a one of a kind showroom in India.
Yamaha Motor India has just launched India’s first scooter boutique in the city of Chennai. The showroom named as “Bikerz” is spread across 3100 square feet and will offer sales as well as service to its customers. The showroom will also sell fashion accessories too making it a one stop shop for Yamaha customers. The Yamaha Scooter Boutique will sell all Yamaha scooters that consist of the Fascino, Alpha, Cygnus Ray-Z and Cygnus Ray-ZR. Yamaha Scooter Boutique will also display ride props, safety training and supports etc. The company entered the high volumes scooter segment back in 2012.
Commenting on the launch of the Yamaha Scooter Boutique, Mr. Masaki Asano, Managing Director, Yamaha Motor India Sales, said, “Yamaha’s innovation in design and technology has contributed significantly to the modern era of motorcycling in the world. Similar engineering is also consumed to design Yamaha’s global scooter line up which offers comfort and excitement with every ride along with stylish and sporty visual appeal. India’s expanding scooter segment, which has been defining the growth trajectory for the domestic two-wheeler industry for quite some time, could now see a boost with more female customers. Yamaha’s Scooter Boutique, being the first of its kind in India as well as in the world, will bring out the global experience of exciting brand engagement and appropriate customer interface to let the Indian customers connect their scooter passion to the worldwide trend of scootering.”
Speaking on the occasion, Mr. Roy Kurian, Senior Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “Yamaha’s scooter boutique will host exciting experiences of buying and servicing which draws its true value when offered to the evolving customer base for scooters in India. Today’s customer shows enhanced engagement when they are offered finest hospitality in the buying zones. The boutique is aimed at creating a world class facility for Yamaha customers by focussing at their lifestyle which is now an extension of their personality. Also as a young brand, Yamaha’s connect with fashion and lifestyle (established through the fashion scooter Fascino) will be amplified through services of lifestyle enrichment and fashion cues. The boutique will offer style and comfort along with realistic purchase options based on comfort, riding skills and economy.”