Ford has announced that they will launch the 2019 Figo on the 15th of March, they also have announced a unique association with online dating app Tinder. You just need to swipe right to date the 2019 Figo via the profile on Tinder. Lucky winners will get an all-expenses-paid date and also feature in a video with the 2019 Ford Figo. Ahead of the March 15th India launch, Ford Figo’s unique association with Tinder also demonstrates the ethos of the brand and its audience, who believe in living life on their own terms.
“The New Figo is made for those who don’t follow the crowd and are smart to make their own choices, Our association with Tinder not only communicates what Figo stands for but also reach the target audience in most effective, fun and engaging manner.” said Rahul Gautam, vice president, marketing Ford India.
With many segment-best features, best-in-class safety, and matchless power, the New Figo promises to be a perfect match, inviting people to swipe right on Tinder. The selection of Figo as a fun-to-drive companion on the platform will trigger a conversation. The lucky users who match with the New Figo will then be invited for all expense paid date night post its India launch on March 15. The date in the New Figo promises to be as exciting as the hot hatch and will involve all-expense paid trip, drive experience with other lucky contestants and a chance to feature in the social video.
Known for its innovative campaigns, the debut of New Figo on the world’s most popular app for meeting new people is a first-of-its-kind launch undertaken by Ford and sets a new benchmark in the automotive segment. Figo (colloquial Italian for “cool”) was first launched as a brand by Ford India in 2010 and was voted the 2011 Indian Car of The Year by a panel of leading automotive editors. With over 320,000 proud owners, the Figo has been one of the most awarded cars ever, and among the most selling Ford products out of the one million customers in India.
“The Ford Figo is helping redefine how people view hatchbacks, while Tinder has changed the way that people meet and date around the world. Tinder has rapidly become a part of Gen Z popular culture and lifestyle. The partnership made sense to help unlock new experiences and spark new connections,” said Taru Kapoor, General Manager Tinder India.
Also watch-out for our roadtest review of the 2019 Ford Figo coming up this weekend, stay tuned….