As a part of its Corporate Social Responsibility, Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and largest passenger car exporter, has launched the 3rd Phase of Happy Move – ‘Save Our Heritage’ Campaign. Through this campaign, Hyundai India aims to educate and make people aware about India’s rich heritage and take significant and responsible steps to preserve it.
Hyundai is conducting the awareness drive from July 10-20, 2017 with the help of 125 Happy Move Global Youth Volunteers with 100 volunteers from South Korea and 25 from India. The drive will be conducted at the heritage sites of Humayun Tomb, Qutb Minar, Purana Qila, and Red Fort in New Delhi. The volunteers will perform maintenance activities to preserve the amenities, gardens and will conduct awareness drives to educate the visitors about the value of our heritage.
Further to spread the message amongst children, the volunteers will also conduct School Contact Programme at 5 Delhi-Tamil association (DTEA) Senior Secondary Schools at R.K.Puram, Laxmibai Nagar, Janak Puri, Moti Bagh and Pusa Road. Volunteers will conduct school premises cleaning, school wall designing, maintenance of gardens and design competitions to generate a creative and innovative study environment.
Mr. Rakesh Srivastava, Director Sales & Marketing, Hyundai Motor India Ltd. said, “Hyundai is a responsible and caring organisation. Happy Move- Save our Heritage is an unique initiative in association with Archaeological Survey of India. We are thrilled to mobilise an enthusiastic group of Happy Move volunteers from different backgrounds and cultures to jointly work and make this a mass movement towards a common goal of preserving India’s rich cultural heritage. While also raising the awareness level of school students as well as contributing to the welfare and development of school facilities”
Archaeological Survey of India (ASI) official on their association with Hyundai said, “India has an extraordinarily rich and diverse cultural heritage in the form of archaeological sites. It is the responsibility of each one of us to preserve this heritage for the next generations to come as they are both symbols of cultural expressions and evolution. Hyundai’s ‘Happy Move’ is a great initiative that is growing stronger every year. We are happy to support this and look forward to more and more people participating in this movement”.
Currently in its 19th edition, the CSR program from Hyundai has been responsible for sending over 3,000 volunteers to India till date. The volunteers have played a vital role in creating a meaningful difference to lives of people in over 65 villages around Chennai. The Happy Move Global Youth Volunteers have helped create sanitation facilities for over 500 families, provided school infrastructure that has helped 180 schools and over 90,000 students.
Good going Hyundai.