Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and largest passenger car exporter has launched a unique and innovative Digital Marketing Initiative- HyBuy. This initiative from Hyundai aims at completely redefining the car buying experience.
Hyundai being a modern premium brand has ensured HyBuy be based on 3 main pillars – Simple, Caring and Creative. With this the South Korean company clearly focusses on fuelling its key vision of being “Lifetime partners in Automobile and Beyond”.
Speaking on ‘HyBuy’ initiative, Mr. Puneet Anand, Sr. General Manager Marketing & Group Head, Hyundai Motor India Ltd. said, “The time is right as Digital India is growing incrementally. Hyundai always strives to set Industry benchmarks and offer unique experiences to customers adding ‘Brilliant Moments’ to their lives. HyBuy is the most innovative and unique digital initiative in the Auto Industry. It is aimed to redefine car buying journey of customers and support the futuristic mass movement of government’s ‘Digital India’. ”
“Customers on digital platforms are connected and look forward to an engaging experience. HyBuy utiliSes the Social Media Connectivity and benefits the customers in the most convenient manner. Giving customers the power to incentivise their own purchase journey to gain maximum benefits is a way of giving the ‘Power To The People’ and adding the essence of gamification to engage customers.” he further added.
The campaign has been designed in such a way so as to create an online digital buzz. HyBuy initiative requires a customer to sign up and join the deal on the www.HyBuy.in website. The customer can avail benefits by depositing a certain amount of money and gain more rewards on sharing this deal with his friends and family to participate in this program. HyBuy provides attractive offers and these benefits increase when more people join the deal. The campaign is going to be just for a limited number of cars only, set with a pre-defined duration in real time and benefits are over and above the current Market Offer. Only booking is done online, rest of the buying experience continues at the dealership end.
You can watch Hyundai’s promotional video of its latest initiative here.