Lexus India opens a one of its kind Experience space in the heart of Gurugram; aimed at making the Lexus experience more accessible to its discerning guests of NCR. The vision is to create a rich gallery and lifestyle space, which would give a warm, inviting feeling and bring global experience for the guests. Based on the Lexus brand vision, this center provides an environment that is simple, elegant, yet sophisticated, for all guests who visit this brand space. In addition to the new format of a brand space, Lexus has its Guest experience centers in Chennai, Chandigarh, Mumbai, New Delhi, Bangalore, and Hyderabad.
The inspiration behind the design and development of this brand space for Lexus has been Meraki, a Greek adjective that means to curate and craft something involving the soul, creativity, love and passion. The brand space will have a Lexus on display and a coffee lounge for the guests to have a more relaxing & at home feeling.
Speaking on the occasion, Naveen Soni, President, Lexus India said “We have always believed in strengthening our relationships with our guests and we are elated to announce the opening of our new brand space inspired by the Greek concept of Meraki, in Gurgaon. Having opened various facilities around the country, this unique concept of Meraki brings this space a step closer to welcoming many more of our guests to embark on a journey of luxury, novelty, and amazing experiences with Lexus”.
At the same time, Lexus India will soon be expanding its network of Guest Experience Centers to Kochi. Lexus is also planning to open a “Go to Home” Lexus Mobile Lounge in Kerala and a Lexus Experience Center on the virtual platform to move closer to it guests. owards the core thinking of crafting a better tomorrow, Lexus in India has a full range of environment friendly Hybrid electric vehicles that include the LC 500h, LS 500h, RX 450hL, NX 350h and the ES 300h.