Limited Edition Nissan Micra Fashion launched at Rs. 6.09 lakhs

The limited edition Micra Fashion inspired by leading fashion brand United Colors of Benetton arrives.

Available at a starting price of INR 6.09 lakhs (ex-showroom Delhi), it comes in2 colour options, Fashion Black and Fashion Orange, equipped with Nissan Connect connectivity and CVT automatic transmission and 6.2 touchscreen audio visual navigation, which is available for the first time on Nissan Micra.

Revealed by Bollywood actress Dia Mirza, this new Micra variant was launched today at the United Colors of Benetton store in Ambience Mall, Gurugram.

Mr. Arun Malhotra, managing director, Nissan Motor India Pvt. Ltd. said, “We are excited to offer our customers a new, stylish choice for the festive season. Nissan Micra Fashion Edition brings a sophisticated interior ambience with a host of new features and inspiration infused from Benetton’s rich heritage of Italian style and global research. The car combines high style and great performance thanks to the CVT automatic transmission for an engaging and comfortable driving experience.”

Mr. Sundeep Chugh, CEO & MD, Benetton India Pvt. Ltd, said “We are honored to serve as a fashion inspiration for Nissan’s latest automotive innovation, with our long standing Italian legacy of design, innovation and sustainability. Moreover, as a brand we are strongly committed to women empowerment and their safety, through our social campaigns. Nissan’s latest edition of Micra is engineered with an automatic transmission and NissanConnect, which has over 50 safety and security features. The offering therefore truly appeals to the youth and women of today, and bears strong synergies with Benetton’s social commitments and design aesthetics.”

The new Nissan Micra Fashion Edition is sure to spice up the festive season this year.Benetton’s design philosophy, of colors, innovation and sustainability form the foundation of strong synergies.This makes Benetton a fit inspiration for Nissan Micra’s Fashion Edition. The new car comes adorned with sporty decals and accentuated bold stripes.The interior has Benetton signature headrests.

With the Nissan Micra enjoying a loyal base of young consumers, this new edition meets all that they are looking for. Based on the Micra XL CVT model, the Nissan Micra Fashion is a perfect blend of Japanese technology merged with European styling.

It comes with several attractive features such as stylish exteriors comprising of designer body graphics with Micra decal, black wheel covers with orange inserts and bold designer stripes on the exterior door mirrors. The inside boasts of an Orange interior with Piano Black finishes, European black-colored seats with orange stitching, Designer floor mats to match the interior design touches and Designer headrest covers with the Benetton signature.

Its advanced technology comes with CVT automatic transmission mated with a 1.2L petrol engine, NissanConnect connectivity and 6.2 touchscreen audiovisual navigation through phone mirroring.

As part of the unique marketing association between Nissan and United Colors of Benetton, the first 500 customers of the Nissan Micra Fashion limited edition will receive a hamper with exclusive Benetton personal accessories such as belts and designer wallets for both men and women.The Nissan Micra Fashion Edition will feature the built-in NissanConnect platform with a three-year free service package. Fuel economy for the CVT automatic variant is 19.34 kmpl under ARAI test conditions

Nissan Motor India Pvt. Ltd.has a portfolio of two brands, Nissan and Datsun in India. Likewise, the Benetton Group and United Colors of BenettonBenetton Group is one of the best-known fashion companies in the world, present in the most important markets with a network of about 5,000 stores.