LIVE – Mercedes-AMG S 63 Coupe Launched at Rs. 2.55 Crore
Mercedes-AMG S63 Coupe has been launched in India at a price of Rs. 2.55 Crore . With this Mercedes has already launched four AMG cars in India in 2018. The company plans to introduce the S 63 Cabriolet later in India.
The Mercedes-AMG S63 Coupe sports the AMG Panamericana radiator grille with V-shaped cooling air intake upfront. Sparkling multi-element LED headlights, and organic LED (OLED) taillights look classy on the fast car.The fast car also gets chrome edges on the uplift at the front axle has been reduced with the use of aerodynamically shaped high-sheen chrome edges. The side skirts with chrome elements and large 19-inch forged light-alloy wheels gives it a sporty appeal. The rear section gets diffuser inserts and model-specific twin tailpipes of the AMG exhaust system.
Step inside and one will come across AMG power sports seats with memory function and seat heating. It gets Nappa leather upholstery, AMG badges on the seat backrests and yellow accents. The car features a three-spoke performance steering wheel with perforated leather and paddle shifters. The AMG matt carbon fibre and black piano lacquer trim parts completes its sporty appeal.
Powering the Mercedes-AMG S 63 Coupe is the beastly 4.0-litre V8 bi-turbo engine that punches out 612bhp of power and 900Nm of peak torque. This engine comes mated to the AMG Speedshift MCT 9G transmission. The AMG S63 can propell from standstill to 100kmph in just about 3.5 seconds while the top speed has been electronically restricted to 250kmph. The engine also benefits from a fuel-saving cylinder-deactivation feature that shuts down half of the cylinders under light loads. The vehicle comes standard with all wheel drive (4Matic) system. The vehicle is also equipped with Radar based Driving Assistance Features.
Michael Jopp, VP Sales and Marketing, Mercedes-Benz India said, “With the launch of Mercedes-AMG S 63 Coupé, we are further strengthening our lead in the Performance and Dream Car line-up in India. With the vision of evolving continuously, it is our perpetual effort to bring in new technology and elements of luxury in our existing vehicles. The new AMG S 63 Coupé hosts breakthrough technology and enhanced appearance, which sets a benchmark in the segment, and makes it even more desirable. The launch of new S 63 Coupé is a strategic decision after the introduction of new S-Class, which received a great response from its customers, and we are confident that the vehicle will entice our Mercedes-AMG enthusiasts and enhance our loyal fan base. Our strategy for Mercedes-AMG in India is to expand the performance segment and we have been highly successful in it. From the range starting 43 AMG, the 45 AMG to the top of the order 63 AMGs and the GT range, we have a wide array of AMG offering for our patrons. Also, with 7 unique AMG Performance Centers spread across key AMG markets, Mercedes-AMG has an unsurpassable market presence. A high degree of customisation options and introduction of innovative AMG Pit stops, ensure we offer them a delightful and exclusive ownership experience.”
Technical specifications of the Mercedes-AMG S 63 Coupé
| Performance Data | Mercedes-AMG S 63 Coupé |
| Engine arrangement/cylinders | 4.0-litre V-8 with direct injection, biturbo forced induction and cylinder deactivation |
| Displacement | 3982cc |
| Power | 450 kW @ 5500-6000 rpm |
| Torque | 900 Nm @ 2750-4500 rpm |
| Acceleration (0-100 km/h) | 3.5 seconds |
| Top Speed | Electronically limited to 300 km/h with AMG Driver’s package |
 Key highlights:
- ‘AMG Cylinder Management’ cylinder deactivation system
- AMG SPEEDSHIFT MCT 9G transmission
- AMG speed-sensitive steering
- AMG RIDE CONTROL+ suspension with variable damper control
- AMG DYNAMIC SELECT driving modes: Comfort, Sport, Sport+ and Individual
- Controllable AMG Performance exhaust system: The S 63 Coupé is fitted as standard with the controllable AMG Performance exhaust system to ensure an even more emotionally appealing sound experience. The infinitely adjustable flaps modulate the exhaust note authentically and directly. The flaps open or close dependent on the selected AMG DYNAMIC SELECT driving mode, but can also be controlled individually with a separate button in the AMG DRIVE UNIT on the centre console
AMG DYNAMIC SELECT drive programs
