Maruti Suzuki launches premium “NEXA Service” for NEXA customers
NEXA Service will be a new after sales service chain exclusively for Maruti Suzuki cars sold via the NEXA premium showrooms.
Maruti Suzuki launched the NEXA premium dealerships in 2015. Although the cars sold from this premium chain would be serviced at regular Maruti dealerships. Not anymore! The company has introduced new premium after sales service workshops for its NEXA Customers. These workshops will be as plush as the NEXA showrooms and will aim to provide the best service experience for Maruti Suzuki car owners. The first NEXA Service workshop has been launched in Gurugram. NEXA Service will be expanded in phases and the company expects to launch 300 NEXA Service workshops by 2020.
The NEXA Service centres will carry forward the monochrome design theme from the showrooms. Each car will be handled by a dedicated service manager and use digital technology to maintain transparency. A premium lounge equipped with digital display will enable the customer to monitor the progress of his car, while large glass walls allow him to view it live as it is serviced on the shop floor. Customers can book appointments for their cars via the NEXA Service app and benefit from an industry first Digital Health Card. Whats more, owners can also opt to watch live video of the car being serviced.
Managing Director and CEO, Maruti Suzuki, Mr Kenichi Ayukawa said: “About three years ago, we resolved to transform ourselves to redefine the customer experience and attract new categories of customers. NEXA was a first, important step in Maruti Suzuki’s transformation journey. It has been appreciated by customers. Listening to customers, we have now created NEXA Service to take forward that promise. Plush workshops with premium lounges and use of digital technology to enhance customer service and transparency will be the defining elements. I am sure customers will like this initiative as well.”