Maruti Suzuki opens its 3000th ARENA sales outlet

The Wagon R, the top-selling model in the industry for the fiscal year 2023-24, is sold through the ARENA channel. Alongside, other popular models like the Swift, Brezza, Dzire, Ertiga, Eeco, Alto K10, Celerio, and S-Presso are also accessible through this channel.

In a significant milestone, Maruti Suzuki India Limited expanded its nationwide presence with the inauguration of its 3,000th ARENA sales outlet in Ludhiana, Punjab.

Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India Limited, remarked, “Exceeding the milestone of 3,000 ARENA sales outlets demonstrates our steadfast commitment to bringing our services closer to our valued customers, ensuring an outstanding purchasing experience. My heartfelt congratulations to the dedicated teams at Maruti Suzuki and our esteemed dealer partners. Through our ARENA channel, we offer a wide range of vehicles to customers across more than 2,500 cities. In the fiscal year 2023-24, we successfully delivered nearly 1.2 million vehicles through our ARENA network. I extend my sincere gratitude to our customers for their continued loyalty and trust in the Maruti Suzuki brand.”

In response to changing customer demands, Maruti Suzuki overhauled the ARENA channel in 2017 to establish a more contemporary and lively destination in line with global standards. Anchored on principles of design, technology, and customer experience, ARENA sales outlets offer a dynamic and digitally immersive car buying experience in a welcoming environment. This transformation is the result of ongoing research, attentive customer feedback, and forward-thinking market analysis.

The Wagon R, the top-selling model in the industry for the fiscal year 2023-24, is marketed through the ARENA channel. Additionally, popular models like the Swift, Brezza, Dzire, Ertiga, Eeco, Alto K10, Celerio, and S-Presso are also accessible through this channel.

Maruti Suzuki serves a wide range of customer needs through its NEXA, ARENA, and Commercial channels, striving to enhance the customer purchasing experience and promote satisfaction. In total, Maruti Suzuki has 3,880 sales touchpoints spread across more than 2,500 cities.