Maruti Suzuki Vitara Brezza Sells Big, Sales Up by 45%

Maruti Suzuki India’s biggest car maker launched its first compact SUV the Vitara Brezza in March 2016, instantly the Brezza was a smash hit topping the sales charts in its segment and segment above. The Vitara Brezza soon became India’s largest selling SUV and also the highest awarded SUV winning 28 awards including the prestigious ICOTY 2017. Vitara Brezza has clocked a 16 months high of booking at 25,871 units in August 2017. This is an increase of about 45% compared to August last year at 17,983 units. Company has also registered a growth of over 50% in sales with 70,000 units sold between March – August 2017 compared to 47,000 units sold in March –August 2016.

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Commenting on the success of Vitara Brezza, R S Kalsi, Senior Executive Director (Marketing and Sales), Maruti Suzuki India said “Vitara Brezza marked our entry into the popular compact SUV segment. Maruti Suzuki Brezza has sold over 1.75 lakh units in just less than 18 months, averaging a monthly sale of over 9000 units. The consistent high numbers is a testimony of Vitara Brezza’s popularity and the market disruption created by it.”

Mr Kalsi added “Vitara Brezza delights the customers with its muscle, glamour and sportiness that were so far missing in this segment. Class leading features, personalization, future ready safety, outstanding fuel efficiency and an attractive price as a singular package endear the Vitara Brezza to customers. We are thankful to our valued customers for their support for Vitara Brezza and making it successful.”

Vitara Brezza wholesale numbers:

Mar-16 5563
Apr-June 2016 21698
Jul-Sept 2016 29161
Oct-Dec 2016 28746
Jan-March 2017 29035
Total 2016-17 108640
April-June 2017 31320
July and August 2017 29640
April-August 2017 60960