India’s largest Premium Luxury car brand Mercedes-Benz celebrates 3 years for its Pre-Owned Car Brand ‘Mercedes-Benz Certified’ in India. Mercedes had launched ‘Mercedes-Benz Certified’ in India in 2014 and since then within 3 years has sold more than 12,000 units of pre-owned cars registering a growth of 60%. ‘Mercedes-Benz Certified’ has more thane 165 display bays spread across 18 outlets. The Mercedes-Benz products sold
under the brand come with manufacturer-backed warranty of one year or 20,000 kms
At ‘Mercedes-Benz Certified’ a car goes through 139 check points via Comprehensive digital car evaluation system with hassle-free documentation, verified service history,
attractive trade-in and finance options offered to the customers. Mercedes expects a 20 per cent growth in the Pre-Owned Cars segment for 2018. As per Mercedes Tier II and Tier III cities contribute to a larger market share as compared to the metros.
Commenting on the occasion, Roland Folger, Managing Director and CEO, MercedesBenz India, said, “We have witnessed strong demand for our ‘Mercedes-Benz Certified’ cars and customers have appreciated our entry into the organized Pre-Owned Car business. The market size of Pre-Owned cars has grown significantly and Tier II and III cities contribute significantly to this. ‘Mercedes-Benz Certified’ products offer a complete peace-of-mind and a hassle-free ownership experience to our customers. There is a strong demand for Mercedes-Benz products due to their superior build quality, tested reliability and impeccable craftsmanship leading to their high re-sale value. The Indian Pre-Owned car market has a huge growth potential and it is estimated to grow by 20 per cent in 2018. We expect ‘Mercedes-Benz Certified’ business to grow significantly in the foreseeable future and contribute to the brand’s growth in India.”
‘Mercedes-Benz Certified’ also provides an opportunity for customers to upgrade from their non Mercedes-Benz car for a Mercedes-Benz, from the brand’s range of sedans, SUVs and even AMGs.
Every car needs to meet the following parameters to be able to sell under the ‘Mercedes-Benz Certified’:
- The age of the Mercedes-Benz model needs to be less than five years
- It should have run less than 100,000 kilometers
- It should not have any accident history
- It should not have more than two previous owners