India’s largest luxury car manufacturer Mercedes-Benz today reiterated its commitment to the Nagpur market by revamping two state-of-the-art outlets in one day with Central Star. The opulent showroom and the massive service facility set up in the heart of Nagpur.
The revamped outlets will cater to the burgeoning demand of customers in Nagpur and surrounding areas. Both the outlets were inaugurated by Martin Schwenk, Managing Director and CEO, Mercedes-Benz India and Karnail Singh Cheema, Chairman, Central Star.
Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, said, “Mercedes- Benz is extremely pleased to present to the discerning customers of Nagpur with two state- of-art outlets from our new partners Garnet Motors. There is increasing demand for luxury cars in Nagpur and Mercedes-Benz aims to capitalize this by offering unmatched product and service range. These outlets will offer our patrons the globally renowned product range, superlative service offerings and enthralling brand experience. 2019 marks Mercedes- Benz’s 25 years in India and we have a host of exciting initiatives including new product introductions to keep our patrons delighted. We have been strategically expanding into new as well as established markets pursuing our customer centric approach, and the two state- of-the-art luxury outlets are a result of this approach. We are confident that the local expertise and strong network of our new partner will further bolster our foothold in the region.”
He further added, “In Nagpur, growing penchant for our New Generation Cars has been witnessed, contributing nearly 50 percent to the overall sales in the region. GLA is one of the highest selling models contributing over 25 percent followed by the E-Class sedan. In addition to young businessmen, Doctors are increasingly opting for the Three-Pointed Star in Nagpur.”
Mr. Karnail Singh Cheema, Chairman, Central Star said, “It gives me immense pride to partner with an iconic brand like Mercedes-Benz and we are excited to contribute to the brand’s growth story in the country. Both the showroom and the facility are designed as per the global standards and aims to deliver a delightful, hassle-free experience to all its existing and potential customers in the region. The strategic location of the showroom will not only cater to this prosperous city but also to neighboring areas, helping the brand expand further.”
Both the facilities are built with a total investment of ₹8.15 Crore. The facility is spread across 6000 sq feet of area and includes Nine car display, customer lounge, merchandise and accessory corner and Mercedes Cafe. The service facility is spread across 45,000 sq feet with 10 bays, a customer lounge, dedicated area for Merchandise and Accessories display and a driver’s lounge. This facility can service up to 2400 cars in a year. With this Mercedes-Benz now has 96 outlets spread across 47 cities.