Mercedes-Benz the Number One Premium car maker in India has officially announced its show stoppers for the 2018 Auto Expo. The legendary German car maker will be Launching the Maybach S 650 and unveiling the New E Class All Terrain and the Concept EQ: Forerunner of Mercedes-Benz’s new product brand
for electric mobility, EQ at the Auto Expo.
Mercedes has had a very successful 2017 and has managed to hold on to the top spot as the largest seller of Luxury Premium cars in India. The 2018 Auto Expo will be the 14th Edition for the expo and will be held starting 9th February till the 14th February 2018 at India Expo Mart at Greater Noida.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented; “Auto Expo remains the much-awaited event in the Indian Automotive Industry and we are glad to be associated with it. Mercedes-Benz’s participation in the 14th Auto Expo is a reiteration of our commitment to our customers, to the market, and also a manifestation of our support to the government’s vision of ‘Make in India’. Auto Expo gives us a distinct opportunity to showcase our exciting range of new products and technologies to our discerning customers and brand enthusiasts, whom we are committed to fascinate. In addition to an array of fascinating global products, we also will showcase some of the best products we make in this country, in Pune. The Mercedes-Benz pavilion will be a perfect embodiment of modern luxury, future technology and mobility, driving performance, innovative design and progressiveness, all of which are synonymous with our brand promise ‘Best or Nothing’. We are confident of leading the market as the No.1 luxury car maker in India and our Auto Expo 2018 display will firmly underline this fact.Apart from the stunning display of our AMG and Dream Cars, our luxury sedans and SUVs; there will be specific products that underline the attributes of Luxury, Versatility and Future Mobility, like no other product. The Mercedes-Maybach S 650, the E-Class All-Terrain and the Concept EQ represents these attributes effortlessly, and will present the most overwhelming product offensive from Mercedes-Benz for the Indian market. The Mercedes-Benz S 650 will debut at the motor show and will kick-off our product offensive towards sustained leadership in the Indian market for 2018. Other than fascinating products, we are also glad to introduce a host of intriguing digital assets during the Auto Expo. An industry first, we will launch an AI based Chatbot, which uses artificial intelligence to answer customer questions on MercedesBenz products. It will also have an Artificial Reality based function which will further enhance customer interactivity with the Bot.”.
The launch of the Maybach S 650 will set the stage for the product offensive of 2018 for Mercedes in India. The Mercedes Maybach S 650 is termed as the pinnacle of luxury. The ultra sophisticated Mercedes Maybach S 650 will offer the perfection of the S-Class with the exclusivity of the Maybach and further accentuate the Maybach’s overwhelming demand in the Indian market.
The E Class All Terrain that made its global debut at the Paris Motor Show will be seen unveiled here in India .Mercedes ha got its new product brand the EQ which is all electric range of cars, the Concept EQ will make its presence felt at the Mercedes pavilion at the Expo along with AMG: F1 Car, AMG GT R, AMG GLC 43 Coupe and AMG SLC 43 to give it company.
There will be an AI based Chatbot, which is a first in the industry, using artificial intelligence to answer customer questions on Mercedes-Benz products. It will also have an artificial reality based function which will further enhance customer interactivity with the Bot.
Mercedes-Benz pavilion will be at Hall #14