India’s largest luxury carmaker Mercedes-Benz today, inaugurated two new state-of-the-art outlets in a day, in the ‘Diamond City of India’, Surat. The inauguration of both the outlets underlines Mercedes-Benz’s commitment to reach to the customers in the burgeoning Tier II and Tier III markets.
Both the outlets are strategically located in the city center to meet all the sales and service requirements of customers in Surat. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India, and K.M. Thakkar, Managing Director, Emerald Motors inaugurated the showroom and the service facility.
Martin Schwenk, MD and CEO, Mercedes-Benz India said, “Gujarat is one of the top five markets for Mercedes-Benz and contributes in double digit to our sales volume. Surat is the second biggest market in Gujarat, and we see immense potential here. The inauguration of 98th and 99th outlet in the country is a manifestation of our successful ‘Go to Customer’ strategy. The economic expansion of the last decade has given rise to a new restless generation of entrepreneurs and propelled the rise of cities like Surat. With our strong partners like Emerald Motors, we are confident that more customers in the ‘Diamond City’ will now have access to the Mercedes-Benz brand.”
Mr. K.M. Thakkar, Managing Director, Emerald Motors said, “We are proud of our association with the iconic Three Pointed Star and excited to further expand our automotive footprint in Gujarat. Growth through innovation, quality, commitment and superior customer service is the essence of our business and reflects the Mercedes-Benz brand values. With a large and growing customer base here, inauguration of two outlets gives us a firm foothold in Gujarat. With our state-of-the-art outlets upgraded with latest equipment and technology, we will ensure ‘Best Customer Experience’ to the patrons of Mercedes-Benz in Surat.”
Mercedes-Benz India launched two outlets in Surat in one day – a state-of-the-art showroom (1S) and service facility (2S) with an investment of Rs. 8 crores. The luxurious showroom is located at Bharthana, Vesu, Taluka – Majura, Surat & Spread across area of 7,000 sq. ft. Manned by 15 professionally trained staff with a 7 car display and 1 delivery bay. The Showroom is also equipped with Café Mercedes, Premium Lounge, Driver’s Lounge| Exclusive area for boutique and Coffee.