India’s numero uno premium car maker Mercedes-Benz had their Mumbai edition of the Mercedes Luxe Drive Live 2019 over the weekend at the Raymond’s grounds in Thane. Mercedes has been conducting the Luxe Drive over the past five years successfully which has seen the customer centric event grow larger with its unique mix of Cars, Gourmet and Music all together.
The latest edition of the Mercedes Luxe Drive Live 2019 saw Celebrity Chef Ranveer Brar who held special workshop as part of Ranveer Brar-Mercedes-Benz Culinary Academy which is an industry-first gourmet certification.
There were live food stalls where the sample gourmet cuisine courtesy celebrity chef Ranveer Brar were served. For the music part MTV Sessions hosted a series of live music gigs and renowned artistes like Shubhangi Joshi Collective, The Yellow Diary, Mali and Nikhita Gandhi.
The center of attraction were the Mercedes-Benz cars on display and also available for test drives, the models at the Luxe Drive available included the GLA, GLC, GLE, GLS, C-Class and the E-Class. There also were team of expert trainers from Mercedes giving demo drives to customers.
Customers could self drive the CLA and the GLA, GLC and GLE across the specially built courses while demo drives were given in the GLS for its off-roading capabilities. The trainers gave the customers drives in the C Class and the E Class highlighting the Mercedes Pre-safe feature.
There was also a nice little corner for a unique mind game where you could drive a small Mercedes scale model using your mind control. The Mercedes-Benz merchandise zone attracted a lot of fans for the dedicated AMG lifestyle collection that were on display.
Live demo of the recently launched ‘Mercedes me’ Connect app was also shown at the Luxe Drive Live Mumbai edition for customers. The ‘Mercedes me’ app enables customers to connect with their vehicles from anywhere and at any time.
The ‘Mercedes me’ app offers over 25+ unique features like Remote lock-unlock, Parked Vehicle Locator, Send destination 2 car, Remote retrieval of vehicle status, Valet Protect, Speed Alert, Tele-diagnostics, etc.
Also on offer at the Mercedes Luxe Drive Live was Free car evaluation facility with special trade-in and personalized finance. Mercedes-Benz Financial Services offers customised financial options.
Mr. Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, said, “Mumbai is one of the most important markets of Mercedes-Benz in India. It is one of the highest contributors of Mercedes-Benz sales in India. Mercedes-Benz has always believed in the growth story of India and we have been strengthening the brand presence through customer engagement activities. As we celebrate 25 years in India with our brand motto ‘Best Never Rest’, we bring a lot of excitement to our unique experiential programme, Luxe Drive Live 2019. As part of the celebrations, 25 special attendees will have an opportunity to win Mercedes-Benz merchandise in a special contest at the venue. The fifth edition of Luxe Drive Live in India, with Adrenaline, Gourmet and Music as the key pillars, will help us strengthen our brand reach and provide our customers with an immersive experience.”
The Mumbai edition of the Mercedes Luxe Drive Live ensured that the weekend was spent extremely well in good company of the Three Pointed Star along with some sumptuous gourmet and mesmerizing live music.