MG (Morris Garages) Motor India today announced the grand opening of its second flagship experience store at Cynergy IT Park, Prabhadevi, Mumbai. The carmaker’s maiden flagship experience store is located at Milestone Experion Centre, Sector-15, Gurugram. Both the showrooms share the overall look and feel of the carmaker’s customer approach and British heritage. With the inauguration of the 4,000 square feet showroom, the carmaker now has a total of 7 centers in Mumbai.
Inaugurating the flagship store in South Mumbai, Gaurav Gupta, Chief Commercial Officer, MG Motor India, said, “We are proud to inaugurate our first flagship showroom in the state of Maharashtra as a sign of our commitment to this region. The one-of-its-kind flagship experience store redefines the traditional car buying experience in India, offering a fresh and enhanced retail experience in line with the demands and requirements of new-age customers.”
MG’s flagship store theme is a sharp departure from a typical car showroom. Highlighting and greeting the visitors by well-known British cultural icons such as the Big Ben, the Union Jack, telephone booths and street lamps – as soon as they enter. A host of curated MG memorabilia is also strategically placed around the entrance, informing visitors of the brand’s past glories. The MG Café, reminds visitors of the significance of coffee as an initiator of conversations. A large video wall of 16 connected TVs plays artfully-created brand videos to further engage visitors with immersive content about the brand’s history and future vision.
MG’s flagship store also boasts off an “Engineering Wall”, with various vehicle components of MG HECTOR on display such as door cut section, shock absorber and insulating mat etc. Prospective customers can approach the configurator wall to define their own MG experience. They can choose the model, transmission type, and fuel variant, before proceeding to customize the look, feel and accessories that their MGs will come equipped with. At 65 inches, the configurator wall has one of the largest live configuration screens to ensure maximum immersion. MG has essentially taken the in-store customer experience to the next level.