Kia Motors India, today launched ‘BEAT360’, a unique brand experiential center, which offers its visitors an essence of Kia Motors brand philosophy. The newly opened brand experience space is India’s first-of-its-kind innovative and immersive space that features specially curated zones to bring visitors closer to the brand’s futuristic vision and offers a unique insight into Kia’s brand DNA. The first BEAT360 was opened by Kia Motors in its home country in Seoul, South Korea, India is the first overseas market where this center is being launched. BEAT360- Delhi NCR will be followed by similar experience centers in other Indian metros.
Commenting on this occasion, Mr. Kookhyun Shim, MD & CEO, Kia Motors India said, “Kia Motors is here in India to set new standards of brand immersion and consumer engagement. Consumers have been the primary focus for Kia Motors India, and since the beginning, we aimed to connect with them to offer a true Kia experience. Kia BEAT360 is a first-of-its-kind concept in India that envisions our futuristic methods of engaging with consumers, in line with the brand philosophy of ‘The Power to Surprise’. It is about imagination and inspiration– it is a visual representation of Kia’s brand values under one roof and has been curated to bring the customers much closer to the brand DNA.”
The three-zone brand immersion space situated at Cyber Hub, Gurugram, houses Surround media zone, Café and Mixed reality zone spread across 5,280 square feet. All of this is designed to showcase Kia’s journey and help customers understand the brand, products, and philosophy more closely. Beat in BEAT360 stands for BEATing of heart, 3 means three zones, 6 means six senses and 0 means no boundaries. 360 also represents all directions, meaning that we provide three-dimensional experience through arenas like the Surround Media Zone, Mixed Reality Zone, and the Configurator Zone to enable the audience to customize and design a car of their dreams and witness it’s detailing.
Apart from bringing this immersive hub to life, there is a Café zone at the facility. It is a fully dedicated space, where a variety of cultural events including brand immersion workshops, musical & entertainment gigs, industry expert meets among others, would be held to engage with enthusiasts from various walks of life. The Surround zone engages the audience by showcasing Kia’s vision film through a 11m wide surround screen. Additionally, the visitors will experience a Kia car in motion through the turntable technology. All of the above mentioned experiences over a complimentary delectable cup of artisanal coffee, tea and drinks.