“NEXA Journeys on Asian Highway 1” to premiere on Discovery Channel on 21st May
NEXA Journeys On Asian Highway 1 Driven By S-Cross, the first ever travel show covering the entire stretch of the Asian highway. The show is all set to launch this month on the 21st at 7:30 pm on Discovery Channels network (Discovery, Discovery Turbo and Discovery HD). Actress Pallavi Sharda, Chef Saransh Goila, Fashion photographer Taras Taraporvala, Editor of Top Gear Magazine Girish Karkera, Singer Natalie Di Luccio, Professional race car driver Hussein Kachwala, Cinematographer Sai Sanil, Media consultant Naved Farooqui, Musician Kunal Kundu and PR consultant and content writer Madhurima Roy will be seen on board taking this life-changing experiential journey.
The seven episode series will see the above mentioned personalities traverse from Delhi to Bangkok via Varanasi, the world’s oldest city; Jorhat Crossing in Assam and then Majuli, the biggest river island in the world; moving further to Kohima, Manipur to witness the border town of Moreh and Bagan in Myanmar known for its Archeological Garden. The NEXA Journeys TV show will be aired on every Sunday following 21st March 2017.
Speaking on the initiative Mr. R.S. Kalsi (Executive Director, Marketing & Sales, Maruti Suzuki) said, “NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of lifestyle experience for the customers. NEXA Journeys is not just about being able to explore new places; it’s about indulging your senses and experiencing new things, trying something unthought-of. Tasting the feeling that money can’t buy. NEXA Journeys on Asian Highway 1’, is one-of-a-kind travel show that aims to provide a new exclusive format for experience seekers.”
Commenting the launch, Deepak Lamba, CEO- Worldwide Media said, “The series marks WWM’s foray into television production, our aim is to provide holistic branding and marketing solutions to brands we work with, in NEXA we found the ideal partners, to co-create a unique property through cutting-edge content. Nexa Journeys on Asian Highway 1’ is truly experiential in its form, and tick marks all the relevant boxes to reinforce the new age phenomenon of content marketing. Our portfolio brands Top Gear Magazine India and Lonely Planet Magazine India are on board as marketing partners and they already have a strong credibility in the auto and travel space which will reflect in the show.”