Audi, today announced its new initiative in digitalization journey with the roll-out of the enhanced ‘myAudi Connect’ App . In a first, the ‘myAudi Connect’ App will also cater to potential customers and Audi fans. The existing customers can book a service , avail after sales products and get access to Road Side Assistance. Also the potential customers as well as enthusiasts get access to Augmented Reality, exclusive news and videos; they can also purchase Audi merchandise and request for a test drive.
Commenting on the announcement, Mr. Balbir Singh Dhillon, Head of Audi India, said, “At Audi India, we have endeavored to make our existing suite of digital tech more user-friendly and all-encompassing in functionality. Our ‘myAudi Connect’ App first introduced in 2019 was very well received by customers and it gives me great joy to say that the latest development will help us serve our tech savvy customer even better. New features such as in-app custom offers, AR and book a test drive function widen the scope of the app to prospective Audi customers. Digitalization is a journey, not destination and we will continue to upgrade our services for our Customers and fans going forward.”
In its updated version , ‘myAudi Connect’ App offers several benefits like –
Audi Club India-
An exclusive owner’s community, this feature offers unparalleled benefits and gives a customer the access to private events, a community newsfeed, video and photo gallery and an update on news modules
Audi Concierge –
Audi Concierge now offers an updated library of partner offers and co-branded promotions. In addition, it allows for customization and personalization of services to suit customer requirements.
Prospects / Non-customer benefits –
Audi fans and non-Audi customers can get access to Augmented Reality, detailed product brochures, a product configurator, place test-drive requests and access help desk for any additional information on products and services. Latest news and launch updates are also available.
Audi is all about listening and we’ve come closer to the customer with a clear feedback and help desk sections available on the application. This gives us a platform to respond real-time and directly to our customers.
Offerings like online service bookings, in-app payments or purchases, offers and promotions, test-drive requests, Augmented Reality, online help and support, safety and security with ‘myAudi Connect’ vehicle geo-location, driver score gamification and online support, have significant utility and add to customer convenience at every step.