Renault India has launched its unique campaign Experience Days which gets the Showroom on Wheels in Maharashtra today. Under the Showroom on Wheels campaign the car maker gets mobile showrooms for the brand Renault. Interested buyers can reach out to the Mobile Showrooms to explore and experience the latest Renault vehicles in and around their vicinity for the city. The carmaker’s focus is on its H1 – Human First strategy. It aims to send this Showroom on Wheels to more locations, including Tier 3 and 4 markets. The showroom on wheels includes a truck on which a Renault car is on display that is designed just like actual Renault showroom. The showroom on wheels also has a accessories section.
The carmaker plans to extend this initiative to 625 locations across 304 districts in India. Apart from providing a test drive of the latest Renault offerings and a display of cars and accessories, many finance options will also be offered through a dealer principal. For buyers, the Showroom on Wheels will have on-spot bookings as well.
Mr. Venkatram Mamillapalle,Country CEO & Managing Director, Renault India Operations,shared his excitement about the initiative, stating, “We are thrilled to introduce the ‘Renault Experience Days’ campaign in the vibrant state of Maharashtra. This initiative marks a significant leap forward in redefining the way our valued customers engage with the brand. Our commitment to innovation and customer-centricity has driven us to bring the showroom and workshop experiences right to our customers’ neighborhoods through the ‘Showroom on Wheels’ and ‘Workshop on Wheels’ offerings. At Renault, we understand the importance of convenience and accessibility for our customers. With the ‘Renault Experience Days’ campaign, we aim to provide an unparalleled and delightful experience by offering on-the-spot test drives, booking facilities, and even car finance options at all 31locations across Maharashtra. This comprehensive approach truly makes it a one-stop solution for our customers’ automotive needs. This innovative approach not only emphasizes our commitment to superior customer service but also strengthens our service network in the state.”