Toyota Etios Crosses 4 Lakh Sales Milestone
Toyota Kirloskar Motor announced having reached a unique milestone of more than 4 lakh sale for Etios lineup in India. The Etios series consisting of Platinum Etios, Etios Liva and Etios Cross. The Etios Liva sales have grown by 10% in April to September 2018 as compared to same period last year.
A release from Toyota reads as “Toyota as a brand has been relentlessly customer-centric, listening to and anticipating what their customers need. The Etios series paved the way for Toyota to give responsibility at the regional level and helped India to move forward in product designing, with the strategy ‘safety first, customer first and Make in India by Indian engineers’. Etios Series has been in strong demand over the years since the launch of Etios in India in 2011, both personal segment and fleet customers appreciate thebest in class comfort, unmatched safety features, high resale value, low cost of ownership and high fuel economy.”
Toyota has constantly updated with refreshed the Etios series adding new features to enhance its appeal. The company launched the “Platinum Etios and Etios Liva” in September 2016. Toyota recently introduced the Liva Dual Tone Limited Edition across markets in India. The limited edition radiates modern style with a more smarter and sporty look. TKM also launched the limited edition of Etios Cross called Etios Cross X- Edition in September last year with a more sporty and stylish look. It was loaded with a host of special add-ons to delight customers with youthful design, unbeatable safety features and unmatched performance.
The Toyota Etios series comes powered by a 1.2L 4-cylinder Petrol engine with 80Os and 104Nm of power and torque while the diesel version gets its power from a 1.4L with 65Ps of power and 170Nm of torque. Both options come mated to a 5-speed manual transmission option.
In terms of safety The Etios comes with standard safety features that include dual SRS airbags and ABS with EBD across all grades, Front Seat Belts with Pre Tensioner & Force Limiter, Isofix Child Seat Locks for all models and all grades. To add to its credit the Etios has bagged 4 Stars at the Global NCAP in South Africa scoring 4 star rating in frontal adult passenger protection and three stars in child occupant protection.
Marking this milestone, Mr. N. Raja, Deputy Managing Director, Toyota Kirloskar Motor said, “We have been continuously striving to upgrade our products as per the evolving needs in the market and offer the best features to our valued customers. We are happy to have sustained the positive response for all variants of Etios series since the launch. We would like to express our gratitude to our valued customers for the never ending trust and loyalty towards brand ‘Etios’. Etios series has stood the test of time over the years backed by a unique combination of Toyota’s Global Promise of Quality, Durability & Reliability (QDR). It caters to needs of Indian families as the most dependable vehicle with best in class quality, safety, comfort, fuel economy and performance. It is our endeavor to set the benchmark in customer delight and we will keep innovating to offer the best products and services to our customer base.”
