BMW Motorrad, the two wheeler division of the luxury German Automaker has officially started its operations in India. The company has appointed Navnit Motors in Mumbai as its exclusive dealer partner. The dealership is headed by the Dealer principal of Navnit Motors, Mr. Sharad Kachalia.
The President of BMW Group India, Mr. Vikram Pawah said, “A BMW is ‘the ultimate riding machine’ in its purest form. Each BMW motorcycle is a promise to the customers – a promise that they have acquired an outstanding product for outstanding moments. This is what our BMW Motorrad stands for, day by day. We convey emotions, a certain lifestyle, and unique experiences – and we have done so for a long time. We intend to embark on this success story in India – with our ongoing product offensive, which we will further expand and by increasing our presence in the country with the right partners.”
BMW Motorrad is currently in the process of setting up its team and dealer network in India. BMW Motorrad appointed Mr. Shivapada Ray as the head in India.
Mr. Dimitris Raptis the Head of Region Asia, China, Pacific, South Africa for BMW Motorrad said, “BMW Motorrad is one of the world’s most tradition-steeped and successful motorcycle brands. The Motorcycle division is the part of our company that’s firmly anchored in its heritage and will continue to make a contribution to the BMW Group’s success in the future. BMW Motorrad has already become the most anticipated and exhilarating brand to enter India. We see a tremendous potential in this country and we are pleased to introduce BMW Motorrad as a part of the Indian subsidiary of BMW Group.”
“We take great pride in our relationship with BMW in India for more than a decade. We believe that the blue-and-white logo is the integral part of our company and is firmly anchored in our heritage – as well as its future. With the partnership with BMW Motorrad, we will continue to offer our existing and prospective customers in Mumbai with the most aspirational lifestyle and live up to the brand promise “Make Life a Ride,”” said the Dealer Principal of Navnit Motors, Mr. Sharad Kachalia.
The new Navnit Motors showroom is located at the Lotus Trade Centre with the aftersales facility at Laxmi Industrial Estate in Andheri West. The dealership will be delivering international standards of Sales, Service, Spare-parts and Business Systems for all processes in order to ensure that its customers receive the best-in-class post sales ownership experience.