GoodYear launches ‘EfficientGrip’ range of performance SUV Tires

GoodYear has recently launched the latest range of performance SUV tires, EfficientGrip in a launch event held in Bururam, Thailand. The new range of SUV tires deliver a quieter driving experience with maximum comfort and outstanding wet braking performance.

EfficientGrip Performance SUV_Side View

“Goodyear is always at the forefront of innovation, dedicated to offering superior tires developed with our consumers’ needs at the core. We understand that today’s urban luxury SUV drivers are looking for a comfortable, quiet escape from the hustle and bustle of everyday life, and the EfficientGrip Performance SUV is our answer to that. With the advanced QuietTred and FlexContact Technology, together with exceptional wet braking performance, we are confident that the EfficientGrip Performance SUV will provide consumers with an invigorating drive through every day’s journeys,” said Chris Delaney, President, Goodyear APAC.

The new range of tires can boast of many new features such as GoodYear’s QuietTred Technology which, with its innovative noise dampening tread design has an increased number of pitches and optimized sequence, coupled with closed shoulder grooves design to deliver optimal quiet performance. This ensures a fatigue free, peaceful drive for the occupants. Also, the improved footprint shape and pressure distribution results in less vibrations and regular wear throughout the tire’s lifetime, enhancing longevity.

EfficientGrip Performance SUV_Top View

The FlexContact Technology built with improved materials and construction method ensures the tire comes with a layer of shock absorbing cushion which also increases the insulation of the tire structure. An innovative hexagonal bead shape enhances the rim contact to reduce vibrations, resulting in a comfortable drive.

Fitted with new innovative polymers from Germany within the high-performance cap compound, the EfficientGrip Performance SUV has optimized microstructures for increased grip in wet road conditions. It also boasts of a wider and reinforced shoulder blocks with wider centerline sipes that offers increased contact area during braking, providing shorter braking distances thus making it safer.