Hyundai Motor India Ltd today launched a new brand campaign “Smart Cars for Smart India” targeted at new age and technology savvy Smart Indian Millennial customers of SANTRO, NIOS and AURA. Hyundai is empowering its customers by offering them a choice from a wide variety of engine, transmission and fuel options in the compact segment.
Commenting at the launch of the new Brand Campaign, Mr. Tarun Garg, Director – Sales, Marketing & Service, Hyundai Motor India Ltd., said, “Hyundai has a very strong customer centric product development strategy that enables us to empower customers with benchmark product offerings. Our product strategy is to constantly innovate and develop Smart Cars for Smart India catering to the needs of tech savvy millennial customers seeking best-in-segment technology, features and quality. Since inception, Hyundai has offered products that are smart on style, substance and technology across all the segments making it the most loved and trusted brand of choice of Indian customers.”
Hyundai’s futuristic cars are an intelligent automotive companion that recognizes the preferences of customers and conforms to the highest standards of style, safety, design, technology, quality and performance. The campaign has been designed to showcase and highlight Hyundai cars as the smartest choice for customers with best-in-segment features such as Wireless Charging, Touch Screen Infotainment System, Stylish Projector Headlamps and many more.
Hyundai’s line-up of compact cars present customers with a variety of Advanced BS 6 Engine options like 1.2 l Kappa petrol & CNG, 1.2 l ecotorq diesel, 1.0 l turbo petrol, 1.1 l petrol & CNG. The engine options are equipped with Manual Transmission & Smart AMT transmission options.
The month-long, multi-platform campaign across TV, Print, Radio, Digital, CRM and Dealer POS will strongly communicate Hyundai’s strong focus on product offerings with stylish design, most advanced features and variety of powertrain options for customers to choose from.