TATA Jaguar Land Rover to launch a lineup of 10 new products

The luxury car manufacturer, Jaguar Land Rover, owned by Tata Motors is rumoured to launch a total of 10 new products in this fiscal year. The soon to come range will cover multiple offerings, with a mix of multiple new products, refreshed models, and some entirely new variants. A report on Money Control claimed that these upcoming models, which would include the Velar, the Discovery, and the Land Rover, are to be launched in order to compete with Mercedes, Audi, and BMW.

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Rohit Suri, the MD and President of JLR India said in the report, “We have lined up more than 10 product actions this year.”

The Indian luxury car market has always been predominantly focused on the three aforementioned German companies, competing against each other. The current leader in the market, Mercedes Benz India, has gone ahead and already launched quite a few new models this year. Audi, too, has launched its 5th model and tentatively plans on adding in another 5 products to its line up this year.

Jaguar Land Rover, having a relatively smaller market share, at only 10 percent, at 33,000 units, is trying for an even bigger market share in the lucrative Indian luxury car segment. This is apparent in the company’s plans to extend its distribution network, and it also plans to to add another 2 to 3 new outlets in order to cover the rest of the market.

Recntly, while filing for BSE, the Tata Motors owned, Jaguar Land Rover stated that their retail sales have gone above 600,000 units for the first time in the company’s history. This in the financial year which ended on 31 March 2017.

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