Now this is a rather unique real story that has come to light where a Audi Q3 owner went out and exchanged his premium car for the MG Hector. MG Motor India launched earlier this year, the all-new HECTOR 2021 range which is now more evolved as it comes loaded with several first-in-segment features, dual-tone exteriors and interiors, and a plethora of options to choose from. India’s first internet SUV now has an overpowering look with an all-new Bold Thermopressed Front Chrome Grille, luxurious Champagne and Black Dual-Tone themed interior, 18-inch Stylish Dual-Tone Alloys, updated i-SMART with industry-first Hinglish voice commands and many more features that add to its style statement.
Commending the MG sales team for the excellent buying experience he had, Mr. Tariq Chishti said, “I just got delivery of Red colour Hector from MG’s Safdarjung Enclave Showroom. In this connection I wanted to thank your staff including the lady at reception and especially to Mr Abhisek Sharma who was all through very helpful and courteous and polite right from day one till the time of delivery. In fact, due to the urgency of purchasing the car, I was able to get one in a short time. I would also like to mention that I had traded in exchange with my old Audi Q3 car with your showroom in question, even those people were very helpful and were able to get a better price than online with whom I was initially going to sell my old Audi. I once again thank Abhisek for his help and wonderful service that he had provided me.”
This is the second instance, when an Audi customer has exchanged his car for an MG. Earlier this year in January, an owner of Audi A4 had exchanged his Audi sedan for an MG Hector Plus 6-Seater. There is also an example of a customer who had opted to go for ‘MG Hector’ in exchange for the Range Rover’ he owned, last year. Brand ‘MG’ has quickly caught the fancy of customers, including those who have owned a luxury brand car. Not only are luxury car owners opting for MG ICE cars – MG’s electric vehicle, MG ZS EV, India’s first internet connected EV SUV, is also being considered as a preferred choice. In the recent past there were customers who opted for ‘MG ZS EV’ in exchange for their luxury cars – Mercedes and Volvo (3 Customers – 2 Mercedes, 1 Volvo, shifted to ZS EV).
Luxury Car Customers Choose MG ZS EV
ZS EV is a premium European EV with high range of 419 KM
ZS EV is also preferred second car for customers who have luxury marque like Mercedes, Volvo
Mercedes CLA 200 CDI sold for 13 lakhs, MG ZS EV bought
Mercedes B Class Hatchback sold for 9 lakhs, MG ZS EV bought
Volvo S60 sold, MG ZS EV bought
Not only are customers opting for MG in exchange for their luxury brand’s car; MG also has such customers who have seen value in associating with brand MG and exhibited brand loyalty, wherein recently a customer stayed with the brand – infact upgraded to ‘Hector Plus’ from the Hector she had earlier, and got a net resale value of 95% for the Hector she bought a year ago.