Volkswagen has launched their newest brand campaign #GermanyCheersForIndia for their recently launched CUP edition.
Cricket is not just a sport for us Indians; it is an emotion that binds people together- it is a religion. With the world’s biggest cricketing tournament gaining pace, the cricketing fever across India is touching its peak.
World over, for Volkswagen, sport has played an integral part in their business. It not only brings in unity across people, but also displays passion, inspiration and excitement. Keeping this spirit in mind, Volkswagen India launched a special Cup Edition for its carlines – Polo, Ameo and Vento.
While fans are always on the lookout for ways to express love for their favorite team, the happiness of recruiting more fans and support is always unparalleled. With the Cup Edition being a symbol of fandom and sportsmanship, Volkswagen, a brand that personifies German excellence launched this edition by celebrating the joy of getting support from unexpected places- in this case, football-crazy Germany. Thus was born, #GermanyCheersForIndia.
Conceptualized and executed by the DDB Mudra Group, supported by PHD India and MSL India; this one of a kind, multi-media campaign has brought Germany and India together over the sport of cricket; by bringing in German support for Team India.
Thomas Muller’s tweet alone has garnered more than 15,000 re-tweets till now. #GermanyCheersforIndia has trended on Twitter for four hours on the day of his tweet, with a reach of more than 300,000, over 213 million impressions and 85% positive sentiment.