Mercedes Benz launches ‘Advance Assurance Programme’ in India
Mercedes Benz India together with Daimler Financial Services India and Reliance General Insurance has released an innovative extended warranty product – ‘Advance Assurance Programme’ on 16th May, 2017. With this, Mercedes-Benz is reiterating its endeavor to provide best of the experiences to its customers. This unique insurance product was launched by Mr. Roland Folger, MD & CEO, Mercedes-Benz India, Mr. Fred Weick, MD & CEO, Daimler Financial Services India and Mr. Rakesh Jain, MD, Reliance General Insurance India.
‘Advance Assurance Programme’ from Mercedes Benz aims at providing a hassle free vehicle ownership to its customers. Those who currently purchase the extended warranty program up to the 4th year of operation will now be getting it extended up to 6 years with this ‘Advance Assurance Programme’. This tremendous value pack offered can be availed by both new and existing customers.
The program is launched with three periodic ownership options: 4th year, 4th and 5th year and 4th, 5th and 6th year. Customer benefits include many value adding options like unlimited mileage warranty and flexibility of purchase within first three years of operation. The program can be availed by the customers anywhere across the Mercedes Benz’s pan-India dealerships.
Commenting on the launch of ‘Advanced Assurance Programme’, Mr. Roland Folger, MD & CEO, Mercedes-Benz India stated, ‘My Mercedes My Service’ was launched last year with the objective of creating a new benchmark in the luxury car industry, whereby the customer gets to enjoy service excellence and the lowest cost of ownership for their cherished Mercedes-Benz vehicle. With an aim of providing complete peace of mind for patrons, Mercedes-Benz has introduced innovative service packages and flexible Finance & Insurance programs from its group company, Daimler Financial Services. With the launch of ‘Advanced Assured Programme’ today, we have furthered deepened our customer commitment and offered yet another reason to buy a Mercedes-Benz. We are confident that the numerous benefits associated with ‘Advanced Assurance Programme’ will drive complete peace of mind for our discerning patrons and offer them an unparalleled ownership experience.”
Mr. Rakesh Jain, CEO, Reliance General Insurance said, “We are delighted to be exclusive partners with Mercedes-Benz, a brand that stands for the aspiration, performance and perfection, in this initiative. This partnership reiterates our commitment to offer a wide range of customized products offering protection and deliver exemplary experience to customers at every stage of their product life cycle.”The program brings down the price of extended warranty when compared to the existing products and sometimes up to 18% for a few models.
We are sure this step from Mercedes Benz shall further strengthen the confidence customers have on the brand.
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